29 Apr Altamura OP presents “Mama Salad”, its line of ready-to-eat salads
Altamura OP is preparing to enter the ready-to-eat salad market by presenting “Mama Salad”, its first fresh-cut line.
The salads, which will be packaged in the company’s new production plant located in Pontecagnano Faiano (SA), will be available both in bags and trays, with packaging that is always recyclable, in full compliance with sustainability.
Mama Salad is deliberately inspired by healthy eating and the love that is breathed at the table when the family is gathered, that climate whose nuances that characterize it are enhanced in the different salads of the line: cheerfulness and sparklingness for the Rocket, energy and grit for the Baby Spinacino, tenderness and sweetness for the Valerianella, freshness and affability for the Lettuce, goodness and determination for the Mixed Salad.
To accompany the line, a brightly colored packaging has been created, on which the figurative works of Stefano Marra (former illustrator for Eni, TBWA, Barilla Group, NBA, The Guardian, The Wall Street Journal, IlSole24Ore and many others) stand out. body and shape to the concept.
The satisfaction for the marketing of this new line in the words of the Vice President of Altamura OP, Fabio Altamura: “Mama Salad is our attempt to provide those in the kitchen with an additional tool to facilitate the various daily challenges, available a product of the highest quality and ready for consumption. As the payoff on the package “Washed with water and love” also states, exactly like it is done in the family.”
