04 Apr Altamura OP: at Fruit Logistica 2022 presents “Mama Salad”, ready-to-eat salads
Altamura OP takes part, with the usual great enthusiasm, in the Fruit Logistica 2022 fair, which will be held in Berlin from 5 to 7 April. This stage was chosen by the Campania brand to present its latest novelty to the market: “Mama Salad”, its first fresh-cut line.
With Mama Salad Altamura Op enters the market of ready-to-eat salads, which will be packaged in the new production plant of the company located in Pontecagnano Faiano (SA), and which will be available both in bags and trays, with packaging that is always fully recyclable. respect for sustainability.
The new line is deliberately inspired by healthy eating and the love that is breathed at the table when the family is gathered, of which the “mother” is the fulcrum. The intention is precisely to enhance the different nuances that characterize it in the different salads of the line: cheerfulness and sparklingness for the Rocket, energy and strength for the Baby Spinach, tenderness and sweetness for the Valerianella, freshness and friendliness for the Lettuce, goodness and determination for Misticanza.
To accompany the line, a brightly colored packaging has been created, on which the figurative works of Stefano Marra (former illustrator for Eni, TBWA, Barilla Group, NBA, The Guardian, The Wall Street Journal, IlSole24Ore and many others) stand out. body and shape to the concept.
The words of the Vice President Fabio Altamura: «There could not have been a better opportunity than Fruit Logistica to return to experience the sociability and networking of events in attendance after two years of impossibility. Of course, we would have hoped to be able to do so in a very different historical and geopolitical period. These days our thoughts are always turned to those who are paying the price of the conflict in Ukraine». Again the Vice President, on the launch of the new line: «We have chosen the ideal context in which to reveal Mama Salad to the sector. We are very satisfied with our new line, which is not only an ode to the mother and the values it typically embodies, but it is also our attempt to provide her with an additional tool to facilitate her in the various daily challenges, putting at her disposal a product of the utmost quality and ready to eat. As the payoff on the package “Washed with water and love” also states, exactly as she herself would do».
