26 May Piana del Sele IGP Arugula takes scene of Giro d’Italia 2023
Significant Exposure for Piana del Sele IGP Arugula Featured in the Live Broadcast of the 2023 Giro d’Italia. A brief narrative supported by helicopter-captured images reached millions of households. The Piana del Sele IGP Arugula Protection Consortium established a partnership with the event.
During the Atripalda-Salerno stage of the Giro d’Italia, the aerial commentary by the Rai commentator delved into the origins of this ancient crop, tracing back to Roman times when it was cultivated and consumed for its aphrodisiac properties. This intriguing touch captured the viewers’ attention. Additionally, the vital role of land reclamation in making these lands extremely fertile was mentioned, contributing significantly to Italy’s agricultural economy with diversified produce. Arugula, particularly, constitutes 60% of packaged salads and originates from the Salerno province, benefiting from a unique microclimate created by the proximity of the sea and mountains. This testimony serves as a true tribute to the productive vocation of the region. Furthermore, arugula gained considerable fame in the 1980s, but it has become evident that its exceptional quality is incomparable elsewhere. Undoubtedly, the Protection Consortium has achieved an exceptional outcome from this exposure.
Source: Piana del Sele IGP Arugula Protection Consortium
